Media Use, Environmental Mediators, and Pro-environmental Behaviors across and within Countries

This study develops a model of direct association exposure to environmental media content, and indirect through attitude efficacy, with pro-environmental behaviors. It also considers secondary roles general news involvement in mediated civic activism. The hypotheses are tested Hayes Process mediation models, using secondary, cross-sectional survey data from 11,000 respondents across 11 countries. is well-supported overall within countries, the variables have generally consistent effects Socio-demographic covariates varying relationships attitude, behaviors, overall, In line social cognitive theory, these results suggest that use related issues does not raise individuals’ or efficacy (though it does) increase engagement behavior.